The CHWC Credential
The Clinical Health & Well-Being Coach (CHWC) credential recognizes professionals who have demonstrated competence in supporting behavior change across health, wellness, and clinical contexts. It reflects assessment against defined standards for effective, ethical, and person-centered practice.
What the Credential Signals
For employers and health systems, the CHWC credential provides a more consistent way to identify professionals prepared for behavior change roles within care delivery and support settings.
It signals assessment in relation to:
- applied competence in behavior change practice
- ethical and professional practice expectations
- person-centered, evidence-informed approaches
- readiness for clinical and team-based environments
- alignment with profession-informed standards
Why This Matters for Employers
As behavior change roles become more integrated into health and human care, variation in training and experience can make hiring and role design more complex.
The CHWC credential can help organizations:
- distinguish training completion from demonstrated competence
- support clearer hiring and role expectations
- strengthen confidence in workforce readiness
- align roles with emerging professional standards
What CHWCs Are Prepared to Do
CHWCs are prepared to support meaningful and sustained behavior change in ways that complement clinical and service-based care.
This may include:
- helping individuals clarify goals and build sustainable change
- reinforcing care plans between visits and across settings
- strengthening engagement, activation, and follow-through
- addressing barriers within real-life contexts
- contributing behavior change expertise within interdisciplinary teams
How CHWCs are Trained and Credentialed
CHWCs are trained and credentialed through complementary processes that support both skill development and demonstrated readiness for practice in clinical care settings. This includes:
- Training in behavior change knowledge, applied skills, and evidence-based practice
- Credentialing that verifies competence through independent assessment
- Alignment with profession-informed standards
- Ethical practice and professional conduct expectations
- Readiness for clinical and team-based environments
Interested in Learning More About the CHWC Credential?
We welcome conversations with organizations seeking to understand how the CHWC credential may align with workforce development and care delivery goals.