Certification for Clinical Health & Well-Being Coaching
Advancing competence, credibility, and confidence in coaching practice.
Certification recognizes individuals who meet rigorous, profession-aligned standards for Clinical Health & Well-Being Coaching. It signals that a coach has demonstrated applied competence, ethical practice, and readiness to support the evolving needs of healthcare and community settings.
What is a Clinical Health & Well-Being Coach?
A Clinical Health and Well-Being Coach (CHWC) is a highly trained professional who partners with clients in clinical environments to foster meaningful behavior change and support whole-person health.
CHWCs bring expertise in behavior change combined with extensive training to ensure they are fully equipped to work in a clinical setting, collaborate with care teams, and navigate medical/clinical workflows.
Certification is not about status—it is about trust, clarity, and responsibility in practice. It helps health systems know who is prepared to practice responsibly and who is accountable to shared professional standards.
What Makes CHWCs Different From Other Coaches?
Built for Clinical Care
Trained to integrate seamlessly into healthcare settings and care teams.
Where Care Plans Meet Real Life
Translating medical recommendations into meaningful daily action.
Rooted in Behavior Change Science
Evidence-based coaching that supports sustainable, real-world change.
Prepared for Complexity
Supporting patients with chronic conditions, competing priorities, complexity, and ambivalence.
Clinically Fluent, Scope-Safe
Coaches understand clinical care, without practicing medicine, diagnosing, or prescribing.
Team-Based by Design
A defined role within interprofessional healthcare teams.
Equity-Centered, Patient Driven
Elevating patient voice while addressing systemic and social barriers.
Professionally & Ethically Accountable
Practicing within clear standards, boundaries, and certification requirements.
More About the Certification
Why should I seek CHWC certification?
Certification provides an independent, profession-aligned validation of your readiness to practice as a Clinical Health & Well-Being Coach.
Coaches seek certification to:
- Demonstrate applied competence and ethical practice
- Build credibility with employers, healthcare partners, and referral sources
- Align with emerging workforce and reimbursement pathways
- Distinguish themselves in a growing and increasingly complex field
- Signal commitment to professional standards and accountability
Who should seek CHWC certification?
- Work or intend to work in healthcare, public health, or community-based care settings
- Support clients, especially those with complex health and medical conditions, with health behavior change, chronic conditions, or well-being goals
- Are committed to being trained and assessed at the highest level of professional competence in health and well-being coaching
- Practice within a defined coaching scope and ethical framework relevant to healthcare
- Seek independent validation of professional competence
What type of backgrounds are appropriate for certifying as a CHWC?
Certification welcomes coaches from diverse professional pathways, including:
- Health and wellness coaching programs with clinical or healthcare emphasis
- Allied health or clinical backgrounds transitioning into coaching roles
- Public health, community health, or care coordination roles
- Experienced coaches seeking formal recognition and alignment
When would a CHWC certification not be an appropriate path?
Certification may not be appropriate for individuals who:
- Are seeking clinical licensure, psychotherapy credentials, or a pathway into diagnosis or treatment of mental health conditions
- Approach coaching primarily as an advising, prescriptive, or expert-driven role
- Anticipate using coaching primarily as a vehicle for selling products, supplements, programs, or services
- Practice outside the defined scope of health and well-being coaching or blur boundaries with clinical care
Interested in learning more about the CHWC?
Thank you for your interest in the Clinical Health & Well-Being Coach Certification! We are actively building a CHWC exam and practical skills evaluation. Please fill out this form if you are interested in being notified when the first CHWC exam application period opens.