Collaborative Initiatives for Behavioral Change

We turn shared values into collective action and vision into sustainable impact:

Empower

Coaching in clinical practice

Developing evidence-based competencies that prepare coaches to partner in clinical practice, ensuring safe, ethical, and impactful behavior change support.

  • Evidence-driven training

  • Ethical practice standards

  • Clinical integration strategies

Transform

Healthcare transformation efforts

Collaborating with leaders and practitioners to advance healthcare transformation, elevating clinical-level coaching as a vital partner in equity, voice, and whole-person care.

  • Equity-centered strategies

  • Patient voice amplification

  • Systemic change frameworks

Ethics

Scope of Practice

Defining clear, ethical boundaries for the role of Clinical Health & Well-Being Coaches in healthcare and allied settings to support role clarity, interprofessional collaboration, and safe, effective practice across systems.

Practice

Practical Skills Evaluation Standards

Developing shared standards for assessing the real-world skills of Clinical Health & Well-Being Coaches to ensure that certification and training reflect demonstrated competence—not just knowledge—across diverse practice contexts.

Discover

A common research agenda

Uniting researchers and practitioners to set a common agenda that advances equity, evidence, and innovation in behavior change and healthcare transformation.

Connect

Bridging disciplines for comprehensive behavior change

Building bridges between healthcare, public health, wellness, and community organizations to foster integrated solutions for behavior change at scale.