Collaborative Initiatives for Behavioral Change
We turn shared values into collective action and vision into sustainable impact:

Coaching in clinical practice
Developing evidence-based competencies that prepare coaches to partner in clinical practice, ensuring safe, ethical, and impactful behavior change support.
Evidence-driven training
Ethical practice standards
Clinical integration strategies
Healthcare transformation efforts
Collaborating with leaders and practitioners to advance healthcare transformation, elevating clinical-level coaching as a vital partner in equity, voice, and whole-person care.
Equity-centered strategies
Patient voice amplification
Systemic change frameworks


Scope of Practice
Defining clear, ethical boundaries for the role of Clinical Health & Well-Being Coaches in healthcare and allied settings to support role clarity, interprofessional collaboration, and safe, effective practice across systems.
Practical Skills Evaluation Standards
Developing shared standards for assessing the real-world skills of Clinical Health & Well-Being Coaches to ensure that certification and training reflect demonstrated competence—not just knowledge—across diverse practice contexts.


A common research agenda
Uniting researchers and practitioners to set a common agenda that advances equity, evidence, and innovation in behavior change and healthcare transformation.
Bridging disciplines for comprehensive behavior change
Building bridges between healthcare, public health, wellness, and community organizations to foster integrated solutions for behavior change at scale.
