Advancing Excellence in Clinical and Applied Behavior Change
The Academy for Behavior Change (ABC) serves as the professional home for the study, practice, and advancement of behavior change, bringing together health and wellness coaches, behavior change specialists, and interdisciplinary professionals dedicated to improving human well-being. ABC provides advanced training, continuing education, professional specialization pathways, and opportunities to contribute to the development of ethical guidance and emerging best practices within the field.

About the Academy
The Academy for Behavior Change (501(c)(6)) is a professional membership association uniting practitioners, educators, researchers, and system leaders committed to developing excellence in behavior change practice.


Advanced Education
We strive to empower behavior change professionals across disciplines through access to credible, high-quality, and advanced education aligned with the evolving demands of healthcare, public health, and lifelong practice.
Promotion Excellence in Behavior Change
In our foundational year, we are establishing the membership, governance, and education infrastructure to unite and strengthen behavior change professionals. Our vision is to promote excellence in behavior change, shaping human-centered care through credible training, professional recognition, and a trusted interdisciplinary home. As the Academy expands, our offerings will expand to include mentoring, clinical integration support, consultation to develop specialized learning pathways, and more.
General Principles
The foundation matters. Everything else builds on it. We teach you to see what's essential and discard the rest.
Integrity
Uphold evidence-based and ethical standards across all behavior change disciplines.
Collaboration
Foster interdisciplinary learning and partnership across health, education, community and business sectors.


Innovation
Advance emerging science and practice through adaptive learning and research translation.
Equity
Ensure access and inclusion within professional development pathways.
Excellence
Maintain the highest standards of quality, rigor, and human-centered application.

Ready to begin
The work starts now. Join those who are serious about advancing the field of behavior change.
