The Accreditation Standards

The accreditation standards define what quality looks like in programs preparing Clinical Health & Well-Being Coaches. They provide a shared foundation for evaluation while allowing flexibility in program design and educational approach.

What Drives the Standards? 

Clear expectations. Evidence-based review. Professional accountability.

Guiding Principles for the Standards
Competency-based education grounded in real-world practice
Educational integrity and instructional quality
Equity, access, and inclusion as core values
Commitment to continuous improvement
Transparency and accountability in assessment and outcomes
Purpose of the Standards
Support consistent preparation across diverse program models
Protect the integrity of coach education
Promote ethical, equitable, and effective practice
Encourage reflection, learning, and continuous improvement

Core Competencies for CHWCs

The accreditation standards are grounded in a defined set of core competencies that describe the knowledge, skills, and professional behaviors expected of Clinical Health & Well-Being Coaches (CHWC).

Programs are not required to replicate these competencies verbatim. Instead, they are expected to demonstrate intentional alignment between the competencies and their curriculum, instruction, and assessment practices.

It is essential to become familiar with the core competencies for Clinical Health & Well-Being Coaching. They are unique to the health and well-being coach who practices in clinical settings and reflect an advanced level of training to support patient needs in complex health environments.

The Accreditation Framework

While the core competencies reflect the task and knowledge of the clinical health & well-being coach, it is the standards-based framework that reflects both educational best practice and the realities of clinical and community-based care.

Programs are reviewed across eight core domains:

  • Curriculum Design, Alignment, & Delivery
  • Assessment of Competence 
  • Practicum & Supervised Clinical Experience
  • Faculty Qualifications & Development
  • Ethics, Scope, and Legal Compliance
  • Competency Verification Through Curricular Evidence
  • Quality Assurance & Continuous Improvement
You can find more information about the Accreditation Framework in the Program Accreditation Manual. 

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