Ecosystem for Behavior Change

We bring our mission to life through three interconnected pillars.

Institute

Driving meaningful change in healthcare systems

Foundation

Expanding access and opportunity for diverse professionals

Academy

Setting standards for professional excellence and growth

Our mission

Integrating behavior change professionals as essential members of healthcare teams to support whole-person health.

Transform

Three pillars of behavior change

Interconnected approaches to advance healthcare transformation.

Impact

Institute for Behavior Change

Transforming health and human care by integrating behavior change professionals as core members of healthcare teams that support whole-person health and advance human-focused care. Through collaborative partnerships, targeted research, policy advocacy, and rigorous training, education, and credentialing at a clinical and collaborative level, we aim to establish behavior change as an essential pillar of human-focused care and empower all individuals to achieve sustainable wellness and well-being.

Foundation for Behavior Change

Advancing a diverse and inclusive field of behavior change professionals by investing in education, research, and policy that expand access and opportunity for underrepresented individuals and communities. Through scholarships, support programs, and strategic advocacy, we work to integrate behavior change professionals into healthcare systems while also ensuring that all communities receive equitable, high-quality, and human-focused care.

Academy for Behavior Change

Setting the standard for professional excellence in behavior change by overseeing high-quality continuing education, clinical specializations, and lifelong learning pathways. Through the approval of training and education providers, facilitation of expert-led programming, and support for applied practice and innovation, the Academy ensures that behavior change professionals remain equipped to lead in evolving health and care systems.

Ready to make a difference?

Join our movement to transform healthcare through behavior change professionals.