An Ecosystem for Behavior Change…
We bring our mission to life through three interconnected pillars:
Institute for Behavior Change
Transforming health and human care by integrating behavior change professionals as core members of healthcare teams that support whole-person health and advance human-focused care. Through collaborative partnerships, targeted research, policy advocacy, and rigorous training, education, and credentialing at a clinical and collaborative level, we aim to establish behavior change as an essential pillar of human-focused care and empower all individuals to achieve sustainable wellness and well-being.
Foundation for Behavior Change
Advancing a diverse and inclusive field of behavior change professionals by investing in education, research, and policy that expand access and opportunity for underrepresented individuals and communities. Through scholarships, support programs, and strategic advocacy, we work to integrate behavior change professionals into healthcare systems while also ensuring that all communities receive equitable, high-quality, and human-focused care.
Academy for Behavior Change
Setting the standard for professional excellence in behavior change by overseeing high-quality continuing education, clinical specializations, and lifelong learning pathways. Through the approval of training and education providers, facilitation of expert-led programming, and support for applied practice and innovation, the Academy ensures that behavior change professionals remain equipped to lead in evolving health and care systems.