Advancing Behavior Change Research
Learn more about how the IBC supports research to advance our understanding of how to change behavior.
Why research is essential
Evolving Evidence in an Expanding Field
Behavior change interventions are increasingly integrated across primary care, behavioral health, community systems, and digital platforms.
As the field grows, so does the opportunity to strengthen its scientific foundation. Clearer definitions, more precise intervention specification, deeper understanding of mechanisms, and a stronger cumulative synthesis.
Growth creates responsibility, and possibility. We are building the research infrastructure that allows behavior change science to mature with rigor, coherence, and real-world relevance.
We Define and Outline Before We Measure
We Study Mechanisms, Not Just Outcomes
Outcomes matter, but they are not enough. We study how change occurs, for whom, and under what conditions so interventions can become more precise, testable, and effective.
We Treat Equity as Scientific Rigor
Outcomes matter, but they are not enough. We study how change occurs, for whom, and under what conditions so interventions can become more precise, testable, and effective.
We Design for Real-World Integration
Research must survive contact with actual systems — workflows, financing, teams, and policy.
Our Research in Motion
Advancing conceptual clarity in clinical health and wellness coaching and behavior change science.
Scoping and systematic reviews designed to identify gaps and strengthen our understanding of behavior change.
Clarifying clinical scope and standards for health and wellness coaches in various health contexts (e.g. primary care).
Strengthening competence measurement and patient impact.
A Growing Network of Researchers
We collaborate with researchers, clinicians, educators, and community leaders committed to advancing rigorous and system-ready behavior change research.
If you are working at the intersection of coaching, clinical care, and scientific integrity, we invite you to connect.
Join our research network
Thank you for your interest in helping advance research in behavior change science! We have many opportunities for getting involved! Please fill out this form if you are interested in working with us or if you have other research ideas or opportunities. We look forward to hearing from you and having your voice in these important efforts.