Elevate

Ongoing Research in the IBC Research Network

Learn more about our research advocacy

IBC Responds to CMS on Medicare Payment for Health and Well-Being Coaching
Policy

IBC Responds to CMS on Medicare Payment for Health and Well-Being Coaching

IBC’s response to the proposed 2027 Medicare Physician Fee Schedule examines what a sound payment pathway for health and well-being coaching would require. Request the full commentary.
Jennifer Lundman
October 7, 2026
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1 min
Clinical Health and Wellness Coaching in the 21st Century
Published Research

Clinical Health and Wellness Coaching in the 21st Century

Our white paper makes the case for a healthcare model built around behavior change. It connects chronic disease, mental health, and social fragmentation as one interrelated crisis, and positions evidence-based health and wellness coaching, clinically integrated and rigorously trained, as core infrastructure for prevention and long-term system sustainability.
Kevin Cloninger, PhD
August 4, 2026
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1 min read
A Call to Action: It's Time to Elevate Coaching in Clinical Care
Published Research

A Call to Action: It's Time to Elevate Coaching in Clinical Care

Colleagues from the Osher Collaborative published a call to action in the Journal of Integrative and Complementary Medicine outlining what it will take to move health and wellness coaching from a promising adjunct service to a recognized, integrated part of clinical care.
Kevin Cloninger, PhD
April 20, 2026
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3 min read
Health Coaching Has Emerged — and We're Ready to Elevate It
Research Presentations

Health Coaching Has Emerged — and We're Ready to Elevate It

This week our team is in Salt Lake City presenting at the 2026 International Congress on Integrative Medicine & Health. We're sharing new research on where clinical health coaching stands today, where the gaps are, and what it will take to move the field forward with the rigor and clarity it deserves.
Kevin Cloninger, PhD
October 7, 2026
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2 min read

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