IBC Responds to CMS on Medicare Payment for Health and Well-Being Coaching

Medicare payment for health and well-being coaching could expand access to support that helps people put health goals into practice. How that payment is structured will matter to patients, coaches, and the healthcare teams they work with.
The Institute for Behavior Change has prepared a detailed response to the Centers for Medicare & Medicaid Services’ proposed 2027 Physician Fee Schedule. We support establishing a national payment pathway for appropriately delivered coaching, provided the final policy addresses the conditions needed for safe, effective, and sustainable care.
Our response brings together research evidence and analysis of the proposed policy to examine what this would require in practice. We invite coaches, healthcare professionals, educators, and policymakers to read the full commentary.
Complete the request form to receive an email with a link to download our full response.

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