Our Beliefs
The Institute for Behavior Change was founded on a simple but powerful belief: people are whole, and meaningful change is possible. In a world where healthcare and wellness too often focus on problems to be fixed, we exist to shift the lens — to honor the strengths, dignity, and wisdom within every person, and to equip professionals with the skills and standards to support change that lasts.
Our work bridges science, practice, and humanity, and we advance research, training, and professional certification to raise the bar for how behavior change is understood and practiced across health, wellness, and clinical care. By integrating equity, evidence, and partnership into everything we do, we prepare leaders and practitioners to meet the complex challenges of today’s systems with courage, compassion, and skill.
The Institute is more than an organization — it is a movement. We are building a future where behavior change is not imposed from the outside, but cultivated from within; where healthcare and wellness professionals stand alongside the people they serve, and where transformation is measured not just in outcomes, but in the restoration of voice, possibility, and shared humanity.
Empowering human potential.
Our Mission
To transform health and human care with the integration of behavior change professionals as essential to whole-person, human-focused care.
Our Approach
We drive lasting transformation through:
Collaboration with health systems and policymakers.
Research that proves measurable health outcomes.
Advocacy that advances recognition and reimbursement.
Education that prepares professionals with rigorous, clinical-level training.
Integration that embeds behavior change experts as core members of healthcare teams.